Wednesday, March 25, 2009

Life, The Universe, and Everything #1

First day on the blog and it feels good. What do I have to say about Life, the Universe, and Everything? A lot! Okay, maybe not that much, but here I go. It's fun to ponder this strange, seemingly absurd, painfully beautiful, joyfully ugly thing deemed as existence.


So what's the first most important thing I need to expound on? Remember Sanjaya from American Idol? The guy who got all the popular attention for his hair and style instead of singing talent. Remember him? Yeah? Well, this isn't about him.


Today's important aspect of life is greeting cards. It's one way we reach out and connect with each other. I was reading a few heartfelt ones the other day, but started to feel anguish after reading 3 or 4, because all the friends and family were perfect and all the sentiments were so lovely. I'm a kind and sensitive person, but even I have a schmaltz tolerance threshold.

That's when I realized that the greeting card industry needed a new perspective, a fresh approach.


What if dudes wrote greeting cards? They could brand it "Made for a chick, written by a dude yo!". I asked some dudes to help me write some cards so we could offer this fresh new perspective to the companies.

For a "Thinking of You" card to his wife, one dude suggested:

Outside cover: "Hey Wife"

Inside card: "You kick ass and warm my heart so I'm buying you a $3 card to warm yours"


For a "Thinking of You" card for a daughter, he proposed:

Outside cover: "Hey Daughter"

Inside card: "You kick ass and warm my heart so I'm buying you a $3 card to warm
yours"


For a "Thinking of You" for a friend, he offered:

Outside cover: "Hey Buddy"

Inside card: "You kick ass and warm my heart so I'm buying you a $3 card to warm yours"


To show their versatility the dudes even came up with a few "Special Occasion" cards. For his wife, one dude said "Happy Anniversary" as follows:

Outside cover: "Happy Anniversary Wifey"

Inside card: "You cook good, you clean good, you raise the kids good, so it's all good."


For a "Congratulations Friend" card, one dude wrote this:

Outside cover: "Good Job Buddy!"

Inside card: "You work good so it's all good."


For a "Birthday" card, a dude offered:

Outside cover: "Happy Birthday Son!"

Inside card: "Hey look! It's your birthday. It's all good."

So these are the offerings the dudes can bring to the table. You think the greeting card industry will wanna grab a bite? One never knows when life, the universe, and everything are involved.

No comments:

Post a Comment